About Entitylytics™

Turning AI Visibility Audits Into Executive Intelligence

Entitylytics™ helps businesses understand how AI systems identify, understand, trust, and recommend them—then turns that analysis into strategic priorities and a clear roadmap for improvement.

Search Is Changing

For more than two decades, businesses focused on improving rankings in traditional search engines. Those fundamentals still matter, but modern discovery is increasingly shaped by AI-generated answers, conversational search, and recommendation-based systems.

In this new environment, visibility depends on more than keywords. AI systems must be able to identify the business, understand what it does, evaluate whether it appears trustworthy, and determine when it should be recommended.

Why Entitylytics™ Exists

Most businesses have no clear way to evaluate how AI systems interpret their brand, services, expertise, trust signals, and recommendation potential.

Entitylytics™ was created to fill that gap with a structured assessment framework that combines diagnostic analysis with executive-level interpretation.

R

Resolution

Can AI clearly identify and distinguish your business from other entities?

U

Understanding

Can AI accurately understand your services, audience, expertise, and geography?

T

Trust

Does enough evidence exist for AI systems to treat your business as credible?

M

Recommendation

Can AI confidently connect your business to relevant recommendation scenarios?

I

Intelligence

What findings matter most, and which actions create the strongest visibility gains?

A

Action

What should happen first, next, and over time to improve AI visibility?

What We Evaluate

Entitylytics™ evaluates the signals that influence whether AI systems can identify, understand, trust, and recommend a business.

  • Entity resolution
  • Entity understanding
  • Trust signals
  • Recommendation readiness
  • Visibility constraints
  • Visibility opportunities
  • Visibility multipliers
  • Strategic roadmap actions

Built On 30+ Years Of Visibility Intelligence

Entitylytics™ was founded by Jeffrey Fagan, leveraging more than 30 years of experience analyzing the factors that influence how businesses are discovered online.

That experience spans technical SEO, local search, ecommerce optimization, structured data, content architecture, analytics, reputation signals, and digital visibility strategy.

Entitylytics™ extends those principles into the AI era through a structured analytical framework that evaluates entity resolution, business understanding, trust signals, and recommendation readiness.

Rather than relying on a single audit or score, Entitylytics™ employs multiple specialized analytical models designed to examine how AI systems identify, understand, trust, and recommend businesses.

The result is a more comprehensive view of AI visibility and a clearer path toward improving recommendation confidence in AI-driven search environments.

Our Methodology

Entitylytics™ is built around two connected layers: Diagnostic Intelligence™ and Executive Intelligence™.

The diagnostic layer evaluates the core questions AI systems must answer: Can this business be identified? Can it be understood? Can it be trusted? Can it be recommended?

The executive layer synthesizes those findings into visibility constraints, visibility opportunities, visibility multipliers, strategic priorities, and a practical AI Visibility Roadmap™.

Our Philosophy

We believe AI visibility is not separate from SEO. Strong AI visibility is built on many of the same foundations that have always mattered: clear business information, useful content, structured data, trust evidence, authority, and technical accessibility.

The difference is that AI systems use those signals differently. Entitylytics™ helps businesses understand that shift and identify what needs to be strengthened for the next generation of search.

Who We Help

Entitylytics™ is designed for businesses that want to understand and improve how they are interpreted, trusted, and recommended by AI systems.

  • Local Service Businesses
  • Professional Services Firms
  • Healthcare & Wellness Organizations
  • Retail Businesses
  • Ecommerce & Consumer Brands
  • Hospitality & Tourism Businesses
  • Multi-Location Organizations
  • Manufacturing & Industrial Companies
  • Technology & Software Companies
  • Marketing Agencies & Consultants

The Future Belongs To Businesses AI Can Understand

Entitylytics™ exists to help businesses identify visibility gaps, strengthen trust and recommendation signals, and prepare for the next evolution of search.

View Entitylytics™ Assessments