Entity Resolution Appendix™
Evaluates whether AI systems can clearly identify, resolve, and distinguish the business as a specific entity.
Sample Finding: Business identity is mostly clear, but public corroboration signals are uneven.
Evidence Reviewed
- Business name consistency across primary surfaces
- Homepage identity statement and service-area references
- Location and contact signal consistency
- Structured data and organization-level entity signals
- Third-party profile and directory confirmation signals
Why It Matters
AI systems rely on repeated, consistent public signals to distinguish one business from similar businesses, unrelated entities, duplicate profiles, and regional competitors. When those signals are present but uneven, entity recognition may be possible but less confident.
AI Visibility Impact
The business can likely be identified at a broad level, but weaker corroboration may reduce confidence in comparison-heavy or location-sensitive recommendation scenarios.
Recommended Action
Strengthen organization-level entity signals across the website, business profiles, service-area references, schema markup, and high-trust third-party listings.
